Virtual AssistantsMarketing
Marketing Virtual Assistants.
The people who make your marketing actually ship, every week.
What is a marketing virtual assistant?
A marketing virtual assistant is a dedicated, bilingual remote professional who executes your recurring marketing work: social media publishing, email campaigns, SEO updates, paid ads support, reporting and CRM upkeep. They work inside your tools and brand guidelines, in your business hours, while you or your agency keep the strategy.
Talk to us about a marketing virtual assistant- Time zone
- Real-time U.S. time zone alignment
- Language
- Bilingual English & Spanish talent
- Trust & confidentiality
- Background-checked talent & NDA protection
- Ongoing support
- Check-ins and support after the hire
What can a marketing virtual assistant take off your plate?
Not every role covers all of this, and not everything here needs to sit with one person. We build the role around the tasks you actually need covered.
- 01
Social media management
Content calendar, scheduling, community management and engagement.
- 02
Content & copywriting
Posts, blog drafts, newsletters and product descriptions in English and Spanish.
- 03
Email marketing
Campaign builds, list segmentation, automations and A/B tests.
- 04
SEO support
Keyword research, on-page updates, metadata and internal linking.
- 05
Paid ads execution
Campaign setup, budget monitoring, pausing underperformers, reporting.
- 06
Analytics & reporting
GA4 dashboards plus weekly or monthly performance reports.
- 07
CRM & lead nurture
Pipeline upkeep, data hygiene and follow-up sequences.
- 08
Creative support
Canva graphics, short-form video editing and brand asset upkeep.
How do we find the right marketing virtual assistant for you?
The cost of a Marketing Virtual Assistant depends on factors such as experience, responsibilities, schedule, and the level of support your business requires.
Rather than offering a one-size-fits-all solution, Purple helps businesses define the role and find a professional whose skills and availability match their needs.
What do you get with a dedicated marketing virtual assistant through Purple?
- Who does the work
- One dedicated person who works only for you, not a team shared across clients.
- Availability
- Real-time, in your hours, from Latin America.
- Getting started
- The role is shaped with you before recruiting starts, and Purple guides onboarding.
- Cost structure
- One engagement through Purple, with no recruiting or office overhead on your side.
- Changing the role
- Full-time by default, part-time on request, and it adjusts as you grow.
Who benefits most from a marketing virtual assistant?
Small businesses without a marketing team
Where the owner is the marketing department and posts, emails and reports slip whenever the week gets busy.
Short-term rental operators
Who want direct bookings, a live social presence and email to past guests without hiring an in-house marketer.
Marketing managers and agencies
Who own the strategy but lose their week to scheduling, formatting and pulling reports.
E-commerce and service brands
With a constant need for content, campaigns and CRM upkeep that one person can run inside your tools.
Founders doing their own marketing
Who know what to say but need someone to make it ship every week.
Which tools can they work in?
Options, not a checklist: your VA works in the tools you already use, and we match the candidate to them.
- Meta Business Suite
- Google Ads
- Google Analytics 4
- Canva
- HubSpot
- Mailchimp
- Later
- CapCut
- ChatGPT
- Claude
- Notion
- Figma
What do clients ask before hiring a marketing virtual assistant?
What does a marketing virtual assistant do?
A marketing VA handles the recurring execution that keeps your marketing running: publishing and scheduling social content, writing and sending email campaigns, updating landing pages, preparing performance reports and keeping your CRM clean. They work inside your tools and your brand guidelines. Strategy can stay with you or your agency; the VA makes sure it actually ships, week after week.
What tools do marketing VAs from Purple work with?
The most common stack is Meta Business Suite, Google Ads, Google Analytics 4, Canva, Mailchimp or HubSpot, and a scheduler such as Later or Hootsuite. Many also edit short-form video in CapCut, use ChatGPT or Claude for drafts and research, and work day to day in Notion, Slack, Asana or Trello. These are options, not a checklist: we match candidates to the tools you already use rather than asking you to change your stack.
Can a marketing VA run paid ad campaigns?
Yes, at the execution level: building and launching campaigns, monitoring spend, pausing underperformers and reporting on results. Depending on the profile, they can also handle audience testing and creative iteration. Budget strategy and major creative direction usually stay with you. We are explicit about what each candidate has actually run before, so expectations match reality.
Will a marketing VA work in my time zone?
Yes. We recruit across Latin America specifically so your team overlaps with U.S. business hours. That means real-time collaboration during your workday: same-day approval on a post, a campaign paused the moment it needs to be, and no waiting overnight for an answer.
How is a marketing VA different from hiring an agency?
An agency sells a package and spreads its team across many accounts. A VA is one dedicated person who works only for you, learns your brand and your customers, and sits inside your tools and your meetings. You direct the work. For businesses that already know what they want done and need consistent execution, a dedicated VA stays much closer to the business.
What if I am not sure exactly what I need?
That is the normal starting point. We begin by mapping what actually takes time in your week and which of those tasks a remote professional can own. From there we shape the role and find the person who fits it, before recruiting starts. Every operation is different.
Which roles work alongside a marketing virtual assistant?
Ready to find your marketing virtual assistant?
Tell us what takes time in your week. We will shape the role and introduce you to the person who fits it.
Talk to us about a marketing virtual assistant